Build Your Brand Challenge

Build Your Brand Challenge

Build Your Brand Challenge

Learn how to become visible, viral for the right reasons, and monetize.

Learn how to become visible, viral for the right reasons, and monetize.

$210

$210

🔒 Secure checkout via Circle · Lifetime access · Doors close 7 November

🔒 Secure checkout via Circle · Lifetime access ·
Doors close 7 November

5K Mentorship with Rhys in the Founders Circle up to win!

5K Mentorship with Rhys in the Founders Circle up to win!

2 Winners will come into the mentorship space, more info when you join…

2 Winners will come into the mentorship space, more info when you join…

Be in it to win it!

Be in it to win it!

Real accounts. Real results.

Your mentor: Rhys Menzel

Your mentor: Rhys Menzel

Your mentor: Rhys Menzel

2.4M

2.4M

2.4M

followers

followers

followers

2B+

2B+

2B+

views

views

views

Rhys built his audience from scratch, then turned it into consistent six-figure months, more than $500K in Airbnb and hotel stays and hundreds of brand partnerships. This challenge is the system he used.

Rhys built his audience from scratch, then turned it into consistent six-figure months, more than $500K in Airbnb and hotel stays and hundreds of brand partnerships. This challenge is the system he used.

Rhys built his audience from scratch, then turned it into consistent six-figure months, more than $500K in Airbnb and hotel stays and hundreds of brand partnerships. This challenge is the system he used.

The exact formats I use
to get millions of views

The exact formats I use
to get millions of views

  • Young man in nature

    immerse.inearth

    6hr

    8M Views

  • Young man in nature

    immerse.inearth

    2hr

    7M Views

  • Young man in nature

    immerse.inearth

    2hr

    6M Views

  • Young man in nature

    immerse.inearth

    6hr

    1M Views

  • Young man in nature

    immerse.inearth

    6hr

    5M Views

  • Young man in nature

    immerse.inearth

    6hr

    8M Views

  • Young man in nature

    immerse.inearth

    2hr

    7M Views

  • Young man in nature

    immerse.inearth

    2hr

    6M Views

  • Young man in nature

    immerse.inearth

    6hr

    1M Views

  • Young man in nature

    immerse.inearth

    6hr

    5M Views

The honest part

I’m not promising you’ll go viral or monetise.

I’m not promising you’ll go viral or monetise.

I’m giving you the exact system I used to grow an audience of 2.4 million, build a business with consistent six-figure months, earn more than $500K in Airbnb and hotel stays and secure hundreds of brand partnerships. I’ll show you the formula and set the challenge. What you do with it is up to you.

I’m giving you the exact system I used to grow an audience of 2.4 million, build a business with consistent six-figure months, earn more than $500K in Airbnb and hotel stays and secure hundreds of brand partnerships. I’ll show you the formula and set the challenge. What you do with it is up to you.

Doors close 7 November.

Doors close 7 November.

Once they close, that’s it for this round.

Once they close, that’s it for this round.

🔒 Secure checkout via Circle · Lifetime access · Doors close 31 October

program inclusions

Everything you receive

Everything you receive

The full 28-day challenge, plus the tools and resources to help you put it into practice.

Inclusion 01

21-Day Posting Challenge

A curated posting schedule with clear directions, hooks and examples: talking head, carousel, text overlay, B-roll voiceover, looping and more.

$67

Free

Inclusion 01

21-Day Posting Challenge

A curated posting schedule with clear directions, hooks and examples: talking head, carousel, text overlay, B-roll voiceover, looping and more.

$67

Free

Inclusion 02

Filming & Equipment Setup Guide

Lighting, sound, and a clean background built in 30 minutes with gear you probably already own.

$47

Free

Inclusion 02

Filming & Equipment Setup Guide

Lighting, sound, and a clean background built in 30 minutes with gear you probably already own.

$47

Free

Inclusion 03

Video Editing Course

Learn how to edit your videos with ease, through the mobile or desktop.

$57

Free

Inclusion 03

Video Editing Course

Learn how to edit your videos with ease, through the mobile or desktop.

$57

Free

Inclusion 03

Video Editing Course

Learn how to edit your videos with ease, through the mobile or desktop.

$57

Free

Inclusion 04

The Creator Blueprint PDF

A step by step guide, that shows the foundations to growing a social network and business.

$97

Free

Inclusion 04

The Creator Blueprint PDF

A step by step guide, that shows the foundations to growing a social network and business.

$97

Free

Inclusion 05

Before You Build Workbook

A workbook that will help clarify your niche, positioning, define your content and backend.

$37

Free

Inclusion 05

Before You Build Workbook

A workbook that will help clarify your niche, positioning, define your content and backend.

$37

Free

Inclusion 06

222 Viral Hooks Guide

More than 222 hook ideas, with practical examples to help you adapt each one to your content.

$47

Free

Inclusion 06

222 Viral Hooks Guide

More than 222 hook ideas, with practical examples to help you adapt each one to your content.

$47

Free

Inclusion 07

6 Live Calls with Rhys

Weekly live calls, USA and Europe time slots. Join one or both. Every call is recorded, so you never miss one.

$1,797

Free

Inclusion 07

6 Live Calls with Rhys

Weekly live calls, USA and Europe time slots. Join one or both. Every call is recorded, so you never miss one.

$1,797

Free

Inclusion 08

Lifetime Access

60 day-by-day lessons, 49+ hours of training and replays, and the private community. Yours to revisit forever.

$997

Free

Inclusion 08

Lifetime Access

60 day-by-day lessons, 49+ hours of training and replays, and the private community. Yours to revisit forever.

$997

Free

Here’s the Math

Add it all up

Add it all up

One price. 28 days: one week of training, then 21 days of posting with Rhys and the cohort. 8 live calls, the full resource library, lifetime access and a community building alongside you.

One price. 28 days: one week of training, then 21 days of posting with Rhys and the cohort. 8 live calls, the full resource library, lifetime access and a community building alongside you.

Foundations of growth, from the ground up

Filming and editing, all on your phone

Finding your story and what to post about

Hooks, structure and the first three seconds

Turning attention into income: your offer, profile and backend

Challenge, live calls + resources

Challenge, live calls + resources

$3,746

$3,746

Total value

$3,746

$210

$210

$210

one price, everything included

one price, everything included

one price, everything included

🔒 Secure checkout via Circle · Doors close 31 October

🔒 Secure checkout via Circle · Doors close 31 October

🔒 Secure checkout via Circle · Doors close 31 October

Let's level set

This is not a get-rich-overnight challenge.

This is not a get-rich-overnight challenge.

Your first piece of content might be rough. Your first product might only sell a handful of times. Good. That’s part of building something real. Most people quit before the system has time to work. Don’t be one of them.

Your first piece of content might be rough. Your first product might only sell a handful of times. Good. That’s part of building something real. Most people quit before the system has time to work. Don’t be one of them.

client results

Hear from round one

Hear from round one

One price. 28 days: one week of training, then 21 days of posting with Rhys and the cohort. 8 live calls, the full resource library, lifetime access and a community building alongside you.

2.5k to almost 5k followers in two days

Cass Cunningham

7.1M views in 28 days

Maddie Amor

Sold out his meditation events a month in advance

Andrew

RECONNECTED.MOTHERS

140 → 146K

140 → 146K

140 → 146K

Eva, a Dutch photographer and mum in France, went from 140 followers to 146K and a verified account.

Eva, a Dutch photographer and mum in France, went from 140 followers to 146K and a verified account.

Eva, a Dutch photographer and mum in France, went from 140 followers to 146K and a verified account.

399

members in round one

60

lessons, day by day

49+ hrs

of training & replays

8

live calls with Rhys

reviews

From the first cohort

From the first cohort

  • “I gained over 500 new followers in two days, and my latest reel reached 18K views. It works!”

    A person in a blacl coat and the brown hairs

    Mikaela Holmberg

  • "My story carousel received heartfelt responses and more likes than my usual posts, all within eight hours. Loving this!"

    A person wearing the white shirt looking at the left

    Robbin van der Crussen

  • "I finally feel aligned with my content, and it's attracting the right followers. I've had over 100K views in two weeks. So much is happening because of the challenge!"

    A person wearing the grey coat smiling in a cozy sunlight

    Jessie Weber

  • “The growth across our entire brand has been amazing, and we’re only halfway through. Rhys is clear, concise and shares so much more than you’d expect. You won’t regret joining!”

    A person in a white shirt black coat with the fair skin looking infront

    Brendan Ladds

  • “I used the viral method to recreate a successful reel and reached 189K views, even more than the original!”

    A person on a white shirt and black coat standing at the window indoor of the office

    Maddie Amor

  • “I started the challenge at 2.5K followers. After posting for just two days, my content has been received so well and I’m already approaching 5K!”

    A person on a cozy studio smiling

    Cass

  • “A little over a week into the challenge, my content reached over 70,000 views. It’s working!”

    A person in a blue coat smiling

    Andrew

Live calls

Two live calls a week. Pick the one that fits your time zone.

Two live calls a week. Pick the one that fits your time zone.

Bring your reels, your numbers and your questions. Rhys goes through them live with the whole cohort, eight calls across the four weeks.

YOUR CITY

YOUR CITY

Time zone

Time zone

Time zone

EVERY SATURDAY

EVERY SAT

Europe call

Europe call

Europe

Best for Europe & Australia

Best for Europe & Australia

Best for Europe & Australia

EVERY SUNDAY

EVERY SUN

Americas call

Americas call

Americas

Best for the US, Canada & Australia

Best for the US, Canada & Australia

Best for the US, Canada & Australia

Central Europe · Paris, Berlin, Madrid

Central Europe · Paris, Berlin, Madrid

Central Europe · Paris, Berlin, Madrid

11:30am

11:30am

11:30am

12:00am MON

12:00am MON

12:00am MON

London & Lisbon

London & Lisbon

London & Lisbon

10:30am

10:30am

10:30am

11:00pm

11:00pm

11:00pm

New York

New York

New York

5:30am

5:30am

5:30am

6:00pm

6:00pm

6:00pm

Los Angeles

Los Angeles

Los Angeles

2:30am

2:30am

2:30am

3:00pm

3:00pm

3:00pm

Sydney & Melbourne

Sydney & Melbourne

Sydney & Melbourne

9:30pm

9:30pm

9:30pm

10:00am MON

10:00am MON

10:00am MON

Brisbane

Brisbane

Brisbane

8:30pm

8:30pm

8:30pm

9:00am MON

9:00am MON

9:00am MON

Join one or both. 8 live calls across the 4 weeks. Every call is recorded, so you never miss one.

Join one or both. 8 live calls across the 4 weeks. Every call is recorded, so you never miss one.

Join one or both. 8 live calls across the 4 weeks. Every call is recorded, so you never miss one.

FAQS

Questions? We’ve got you

Questions? We’ve got you

How long do I keep access?

Forever. You get lifetime access to the lessons and call recordings.

How long do I keep access?

Forever. You get lifetime access to the lessons and call recordings.

Can I cancel? What’s the refund policy?

There are no refunds, but if you go through the whole course and believe it’s not worth the money, then I don’t want that money and will refund you after the course.

Can I cancel? What’s the refund policy?

There are no refunds, but if you go through the whole course and believe it’s not worth the money, then I don’t want that money and will refund you after the course.

I’m a complete beginner. Is this for me?

Yes. Seven started with a brand-new account and 0 followers and grew to 20.9K. Week 1 teaches you how content works before you post a thing.

I’m a complete beginner. Is this for me?

Yes. Seven started with a brand-new account and 0 followers and grew to 20.9K. Week 1 teaches you how content works before you post a thing.

How long is it?

28 days: one week learning how content works, then 21 days of posting with Rhys and the cohort.

How long is it?

28 days: one week learning how content works, then 21 days of posting with Rhys and the cohort.

How much time do I need?

About 20 minutes a day. You get one prompt each day, film it, post it, done.

How much time do I need?

About 20 minutes a day. You get one prompt each day, film it, post it, done.

Do I have to show my face?

No. Alongside talking-head videos you’ll learn B-roll voiceovers, text overlays, carousels and looping videos, so you can pick formats you’re comfortable with.

Do I have to show my face?

No. Alongside talking-head videos you’ll learn B-roll voiceovers, text overlays, carousels and looping videos, so you can pick formats you’re comfortable with.

What if I miss a live call?

Every call is recorded and added to the community, so you can catch up any time. There are two call times each week, so join whichever suits you, or both.

What if I miss a live call?

Every call is recorded and added to the community, so you can catch up any time. There are two call times each week, so join whichever suits you, or both.

Can’t I learn this for free on YouTube?

You can learn tips. You can’t get someone looking at your own reel and telling you what to change. The feedback on your content is the part you can’t find anywhere else.

Can’t I learn this for free on YouTube?

You can learn tips. You can’t get someone looking at your own reel and telling you what to change. The feedback on your content is the part you can’t find anywhere else.

What happens after I join?

You get instant access to the private Circle community, where the lessons, live calls and cohort all live. Doors close 31 October and the challenge starts 1 November.

What happens after I join?

You get instant access to the private Circle community, where the lessons, live calls and cohort all live. Doors close 31 October and the challenge starts 1 November.

Read This Before You Buy

Real accounts. Real results.

Real accounts. Real results.

Join the Road to 1 Million community and get Rhys Menzel’s complete system for becoming visible, going viral for the right reasons and turning attention into income.

🔒 Secure checkout via Circle · Lifetime access · Doors close 31 October

P.S. If you only read one thing

P.S. If you only read one thing

I know what it feels like to want this while also wanting to close the laptop and pretend you never opened it. To overthink the niche, the price, the caption and what people might think. That’s a normal response to putting yourself out there.

The fear doesn’t have to disappear before you start. It just can’t be the thing making the decisions.

I know what it feels like to want this while also wanting to close the laptop and pretend you never opened it. To overthink the niche, the price, the caption and what people might think. That’s a normal response to putting yourself out there.

The fear doesn’t have to disappear before you start. It just can’t be the thing making the decisions.

28 days. One system. Let’s go.

28 days. One system. Let’s go.

— Rhys

— Rhys

The Build Your Brand Challenge teaches a content skill and gives you a community to practise it in. The results shown on this page are real and individual, and they are not a promise or a guarantee that you will get the same. What you get out of it depends on the work you put in.

The Build Your Brand Challenge teaches a content skill and gives you a community to practise it in. The results shown on this page are real and individual, and they are not a promise or a guarantee that you will get the same. What you get out of it depends on the work you put in.

© 2026 Road to 1 Million. All rights reserved.

© 2026 Road to 1 Million. All rights reserved.